Wilhelm Swarovski began producing binoculars in 1935, and this business expanded during World War II.
The modern company developed from the Swarovski binocular production factory, and was established as a separate optical company in 1949. During World War II, Swarovski created rifle scopes that were used on the German Mannlicher M1895 and Karabiner 98k rifles.
It specialises in the development and manufacturing of long-range optical instruments in the premium segment of the market, including binoculars, telescopes (spotting scopes), rifle scopes, range finders and night sight devices.
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