Giulio Fiocchi knew nothing of guns and powder but possessing a keen business intuition, he sensed an opportunity and along with his brother, Giacomo, started their own ammunition business. They ceased musket production and in 1877 hunting and sporting ammunition production began under the name Giulio Fiocchi Enterprise. Shortly after the commencement of WW II, the Fiocchi factory was seized by the Nazi Wermacht. As defeat became imminent, the Nazis attempted to destroy the plant to keep it out of Allied control. After the war the seven Fiocchi brothers faced a stark choice: go their separate ways or rebuild the factories. They decided to rebuild. Assisted by their workforce of about fifteen hundred, the facilities were reconstructed in about one year.

The facilities were modernized with new equipment boasting superior design and technology, many designed by Fiocchi engineers tailored specifically for manufacturing modern ammunition. Carlo Fiocchi, the current vice president of Fiocchi of America, grandson of Carlo mentioned above, Fiocchi gained an edge over other ammunition manufacturers in the 1950’s and 60’s. “The factory was extremely modern by ammunition company standards.” The ammunition market changed at an accelerating pace after WW II, with globalization creating competition beyond regional and national spheres of influence. The company had to become marketing oriented in addition to constantly improving product quality.

Fiocchi of America’s competitive target shotgun ammunition is made by shooters for shooters. All the workers on the production line are extremely proficient. The team members draw upon their various skills to interpret what competitors need and what the market wants. Not all shooters have the same needs, so Fiocchi makes a vast array of competition shotgun cartridges. The Exacta line is Fiocchi of America’s premium line. Most popular for F.I.T.A.S.C., given the 1 ounce load restriction and no velocity limitation, are the Crusher at 1300 fps, the Super Crusher at 1400 fps and the Little Rhino at 1250 fps. Most popular for sporting clays is the White Rhino 1 1/8 ounce load at 1250 fps. All Exacta line shells are loaded with 5% antimony lead, as opposed to the 3.2% antimony content used in Fiocchi’s more economical Shooting Dynamics line of competition shells. These loads are available with nickel plated shot produced exclusively for Fiocchi by Locatelli in Italy. No other US manufacturer uses nickel plated shot.

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